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What Is SEO: How to Incorporate It In Articles?

Search Engine Optimization (SEO) is the process of devising, creating, editing, and optimizing content to rank high on search engines.


SEO is the backbone of organic traffic building, leads generation, and eventually, sales generation. Without SEO, any form of online content you publish will be probably lying somewhere on the 50th-60th page of the search results, which simply means – you are inaccessible to your target audience.


Although SEO has been mostly used for marketing purposes back in the day, Content Writing and Copywriting, esp. Article Writing for blogs require a sufficient knowledge of SEO as well, now. Otherwise, your Article Writing Services will be of no use.




Don’t worry if you are struggling with SEO writing, we will guide you how to outdo your competitors:


Incorporating SEO in Articles


To be very precise, SEO writing is the combination of high-quality content and a healthy on-page SEO.


So what is the right way to please your audience, while also impressing Google?



1) Picking your topic


The process of SEO starts before you have written a single word.


Don’t fool yourself by thinking you will deal with the SEO part of your content once the draft is ready. That will not only result in substandard content, but will also cost you a lot of time.


So before you start writing your article, research what is being demanded by your target audience. Don’t scream into the void!


There are multiple strategies and tools that will help you in this regard.


AnswerThePublic is a diamond for people needing content ideas. The good news is: it’s free!



2) Target the right keywords


Since you have already figured out what you want to write about, dig a bit deeper; find the right keywords!


Nothing makes more difference in SEO than keywords. A good keyword can increase your visits by thousands, and a poor keyword cuts your ranking chances by ten folds.


There are a handful of tools for keyword research, and it depends on which ones work the best for you. So play with all tools until your find your favorites.


If you are tight on budget, use tools like…

Keyword.io

Infinite suggest

… which come up with a long list of keywords related to your topic.


Focus on keywords which have less competition but are searched by enough people. You can find out the search volume of a keyword by multiple tools.

However, Google Trends is there to help.

Keywords Everywhere Chrome and Firefox extension which gives you search volume on multiple search engines is also free.


Paid tools like Ubersuggest and Ahrefs (which have some free features, too) are great, if you have got enough bucks in your pocket.



3) Use your Keywords properly


So you have found your keyword, now what’s next? You have to make sure your keyword appears on the right spots in your post.


Also, avoid keyword stuffing – don’t sacrifice the flow of your article for your keywords – make sure you keep a balance between the quality of your content and the repetition of a keyword.


Ideally, you should place your keyword in all of the following:


  • URL

  • Title Tag

  • First 100-150 words of the page

  • In H1 tag

  • And ideally, in an H2 tag.



4) Structuring your content


Headlines: Make a proper use of the headlines, like:


  • H1 for titles

  • H2 for subtitles

  • H3 for sub-subtitles, and so on.


Short paragraphs: Use short paragraphs and leave spaces between the paragraphs to make it easy for readers to skim and scan – since most readers are bored easily.



5) Add Internal and External Links


Use 2-5 internal links in every article. They help your readers find relevant content on your site, get more of your posts noticed, and tempts Google to index your site’s pages.


Also add links to external pages when needed. Your focus should be on delivering complete knowledge to the reader, and in that case, what your own page lacks, compensate it by links to authority sites. Google likes that!



6) Add Images To Your Content


If your content is fluffed only with thousands of words, but has hardly any images, it not only looks uninteresting but also makes it hard for you to convey your idea.

Your focus as an SEO article writer should be on making things simple for your readers to understand. That means, add images (and videos, if necessary) to your content.

Google’s traffic depends on its search results, so it only wants the most attractive, authentic, and informative sites to rank on top.



7) Write Comprehensive Content


The ideal length for an SEO article is 2000-2500 words. It’s just how Google algorithm works; it wants to build its own trust, too, which is only possible if Google users are satisfied with what they are offered.


Comprehensive blogs with high-quality content are likely to rank on top. However, the primary focus should be on quality rather than quantity.



Wrap-up:


SEO writing is all about outsmarting your competitors. Produce high-quality content while following the aforementioned guidelines – you will get a boom in your page views!


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