top of page

Tips to Improve Your Research Process For Content Writing

As a content writer hoping to provide useful, relevant, and factual content to your readers, you must be adept in the act of researching. In-depth research on whatever topic you're trying to educate your readers on is what separates your content from others and sets you up as a voice of authority in your niche.

The key to successful content research is to adopt a straightforward and repeatable process. In this article, we'll be sharing with you tips on how to improve your research process for content writing.

Use Reputable Sources

It's very easy to upload or publish information online. And there is an endless pool of accessible information on the internet. So, for improved content research and unique article writing, you must learn how to filter and verify your available resources. There are different blogs or information sources sharing their opinion on your topic. So, how do you verify the contents you find on the internet:

  • Use official websites: There is no better source of information than the official website of the topic you plan to write about.

  • In the absence of official websites, you can use Google search suggestions. Read articles from top-ranked blogs in the niche of the content you are about to write.

  • For a topic you have no clue about, you can use the rule of numbers, that is, stick with the opinion of the majority. Only use this if the first two suggestions are unavailable.

Understand the Topic

As a writer, an important secret to constantly offering an excellent article writing service lies in the understanding of your topics. How do you expect to write a detailed guide or report about a topic you do not understand?

So while doing your research, a useful tip you should constantly remember is to do your research to understand the topic, not to write. Writing becomes easier when you understand the topic.

To understand a strange topic, you can use the video approach. There are countless videos across several topics available on the internet. YouTube is a great source.

However, be cautious of misleading information and click baits. It would be best if you watched the videos with the highest number of views and likes. But, you'll need to do more research afterwards.

You cannot acquire in-depth knowledge with video content alone. YouTube videos can only give you a surface understanding that will improve your other research processes.

Start Broadly, Then Narrow Your Research into Sections (Headlines and Subheadings)

As a writer, converting a blank piece of a document into a 1000, 1500, or 3000-word detailed article can be overwhelming at first. However, this becomes a walk in the park if you follow these steps:

  • Start broadly: While conducting your research, be open to new ideas and desire to learn something new.

  • Start taking important notes while doing your research.

  • Convert similar notes into a headline, and form respective subheadings when necessary

  • All you have to do is write unique content from your understanding under each written subheading after your research.

Prioritize Your Audience The reason behind most written content is to engage and educate the audience. Make your research audience-driven. Ask questions like:

  • Who are they? Adults? Kids? Tech-savvy? Academists? Novices?

  • Why are they searching on this topic?

  • What answer do they want?

  • What problem can be solved on the topic through the article?

The answer to these questions will be your ultimate guide to producing highly engaging content and articles. This will give you direction on your research. It will help you in the process of filtering, discarding, and addition of contents.

Organize Your Research Contents

Now that you have gotten this far, the last tip is the organization of your article. This is also an important process. The aim of your writing should be to structure your content to ensure readability.

In article writing, your article should flow seamlessly from one heading to the other. Every line and section should drive your readers to keep reading your article till the end.

It's also advisable to get a good understanding of keyword placement at strategic points in your articles. This will boost your article's SEO ranking and drive more traffic to your blog.


As a content writer, you are expected to deliver relevant and informational content to your target audience. Honing your research ability is a great way to accomplish that. Following some of the tips discussed in this article will guide you on how to develop your very own research strategy that will set you apart from your competitors.

bottom of page