If you would like to get more of your target audience members to visit your website, it’s extremely important for you to have a good SEO strategy that considers who your potential buyers are and how they utilize search. One of the most important things you need to think about here is keyword usage as you’ll want to rank as high as possible in every search, ultimately getting more people to visit your website. The solution that you’re looking for is called long-tail keywords.
Long-tail keywords have been used by content writing professionals for quite some time now and it still works pretty much flawlessly. If used correctly, this method can be a great way to take advantage of high-intent search traffic. Before we get into all the nitty-gritty stuff, let’s first talk about what long-tail keywords actually are.
What Are Long-Tail Keywords?
Long-tail keywords are keyword phrases that contain three or more words and they are typically very specific as they always tend to focus on a particular niche. Although people don’t tend to search for long-tail keywords that often, there’s absolutely no doubt that these keywords usually lead to more targeted results. That being said, an example of a long-tail keyword would be ‘’article writing services in the US’’. And now, let’s talk about some of the biggest benefits of using long-tail keywords as part of your SEO strategy!
Their Competition Isn’t That Dense
When compared to short-tail keywords, these keywords are much easier to rank due to their competition being relatively low. Did you know that 70% of all web searches come from long-tail keywords? If you’re not giving these keywords the right amount of attention, you’re missing out on a huge opportunity to drive more traffic to your website.
They Can Easily Increase Your Content Visibility
Every time someone searches for particular long-tail keywords, Google tries to customize the search results by taking things like that individual’s age, location, and interests into consideration. This is why search results might not be the same for everyone - even if the exact same long-tail keyword is put into the search field. Basically, using long-tail keywords is a good way to optimize your website for several different groups of individuals.
These Keywords Have Better Conversion Rates
Generally speaking, individuals who use long-tail keywords in their search know more about what it is that they’re looking for. With this in mind, businesses that use these keywords often see better conversion rates than those that use short-tail keywords and the reason for this is that the website content is more targeted to the website visitors’ particular needs and requirements.
For example, if you search for ‘’article writing’’, there’s a good chance that you’ll be presented with hundreds of results. But if you search for ‘’article writing professionals in the US’’ instead, your results are more likely to be exactly what you’re looking for.
Long-Tail Keywords Can Help You Rank for Short-Tail Ones As Well
More often than not, long-tail keywords already come with a short-tail keyword that businesses are trying to rank for. What this means is that using these combinations of keywords could make it much easier for you to reach your goals when it comes to ranking as high as possible for your main keywords, as well as for your more specific, targeted keywords. The higher your website ranking is, the more organic traffic you’re going to experience.
They Make It Easier for You to Personalize Your Content
When it comes to long-tail keywords guiding the content you produce, these keywords often consist of four or five words and they usually contain words describing things like nationality, gender, and geographical location. Be sure to use this to your advantage by creating different kinds of content fitting all the services with which you’re willing to provide your target audience. This would let you be more targeted with your SEO strategy, ultimately allowing you to reap the beautiful benefits of contextual marketing.
It Becomes Easier to Optimize Your Blog Strategy
Creating good SEO articles is one of the best ways to get your website to start ranking online. One of the easiest ways to do this is to come up with a blog and keep the majority of its focus on your target audience’s particular needs and requirements. If you would like to try doing this but don’t know where to start, there’s no need to worry, as your long-tail keywords will be there to guide you along the way. They can provide you with a nice insight into what your target audience is looking for, ultimately helping you create valuable content to address some of your potential clients’ main issues.
You Can Easily Get These Keywords From Google Analytics
If you think that the long-tail keyword research process might be too complicated for you, then we’ve got some good news for you. Did you know that some of these keywords can actually come straight from your favorite web analytics services like Google Analytics? That’s right!
When combined with something called Google Search Console, it becomes easier for you to see how good (or how bad) your chosen long-tail keywords are doing. This data provides you with an opportunity to use the best-performing keywords for your SEO strategy.
These Keywords Can Help Low-Authority Pages Start Ranking Faster
There are several different factors that Google considers when ranking pages, including relevance, quality, and authority. Some websites dominate the high-competition keyword rankings because they tend to have high authority in the form of backlinks. But let’s suppose that your page is newer and you still haven’t had the opportunity to attract enough backlinks. In this case, even if your content is some of the best that the Internet has ever seen, your authority still won’t be able to compete. This is why you need to start being more relevant to your target audience by using more specific keywords.
If one of your main goals is to build an effective organic search strategy, using long-tail keywords is the key to your success. Identify your mission and choose the long-tail keywords you know you’ll be able to target with high-quality content. This way, you’ll start creating high-quality content and blog posts in no time.