Content writing is a skill that not only requires a good command of language but also the ability to deliver accurate information in a concise manner. One of the most popular types of content writing is article writing that is used on numerous digital platforms to spread information. It is a great medium to convey ideas, discussions and views about different topics.
However, it is important to follow a certain pattern to write a good article that will engage the readers and provide them with relevant information. Structuring an article in an appropriate manner affects the readability of the writing to a great extent. No matter how informative a piece of writing is, if it is not correctly formatted, it may fail to achieve the results that the writer aims to achieve. That is because a badly formatted writing with lots of information dumped randomly in it can confuse the reader and become excessively complex.
Writers who struggle with keeping focus while working on article writing can easily form a simplified and effective article structure by using a basic article writing pattern. Here is how you can write well-structured articles that can lead you to become a professional offering high quality content writing services.
Components of a Good Article
From initial build-up to all the way down to the conclusion, the main focus of the content should be on answering the search query of the reader. Keeping that in mind, the basic structure of an article has three main sections that make it presentable and easy-to-comprehend while explaining the topic step by step.
Here, we have listed all three crucial components of an article that should be sequentially included to obtain a comprehensive and graspable article structure.
The beginning of the article decides if the reader is going to read the entire article or they will just bounce. The opening statement or the announcement is what introduces the reader to the main idea of the article. Moving forward, the primary goal of the introductory paragraph is to give the reader a summarized context, and develop a basic understanding of the subject. While you aim to hook the reader with something interesting and relevant in the introduction, it is important to stay focused and keep it short. That is because long paragraphs make the reader lose interest and they may leave the page. In short, a good introduction should only give the reader a brief idea of what the article is about without giving away too much information at the beginning. A well-written initial paragraph that is direct and relevant will automatically pique the user's curiosity and keep him engaged throughout the article.
2. The Main Body / The Middle
The main body or the middle of the article is supposed to be apt yet descriptive. The primary aim of this section is to answer the query of the reader in detail. The article body should not only cover the topic in an elaborate manner but also provide supporting data to establish the given statement(s). After being hooked by an interesting introduction, the reader is curious and is expecting to see the reasoning behind the stated information. This section of the article may include several sub-points or factors, each with an elaborative paragraph, to better elaborate on the information presented. These paragraphs must be concise, and should be communicating to the reader in a clear way while focusing on the primary question introduced in the beginning. Moreover, the writer should ensure to break paragraphs and make sub-headings to separate different ideas and avoid making the content complex.
3. The Conclusion.
After you have conveyed all the necessary information in the middle, now it's time to summarize your article and wrap it up. The conclusive section of an article emphasizes on presenting the outcome that answers all the discussed arguments. It sometimes may reflect the writer’s own input about the topic as well. The primary aim of this section is to provide the user with an extract of the whole article. There is a chance that someone might have missed a thing or two in the main body. In that case, a summary that answers the main query in conclusion helps the readers regain focus on the original topic. Having written a concise summary of the article's substance in the conclusion, the writer fulfils the article's purpose which was outlined in the introduction.
The Bottom Line
An article is basically the answer to 3 questions. The first question is ‘What?’ that is answered in the introduction, when the reader is told briefly about the topic. The information presented in the middle answers the second question, 'How?'. The conclusion answers the last question, 'Why?' while summarizing the article's purpose. Hope this further explains how you can form a good structure for your articles.